According to new government statistics women drivers have increased car ownership by 40%.Last year, across the UK, 9.8 million women were registered with the DVLA as private car keepers compared to 14.5 million men. Yet still the majority of car dealerships only focus on the male buyer.
At the Trade Centre Wales we aren’t just a company that focuses on selling to a male demographic. We also care about our female customers and their overall experience both before, during and after they’ve visited the showroom.
To combat the barriers and misconceptions that women have toward car dealerships we have created TCW Torque. A brand new all-encompassing motor training programme tailored towards female buyers.
TCW Torque is a platform planned for women by women. The first video is available on our Facebook page now, check it out here.