The Trade Centre Wales Chairman will be leaving the wheels behind to support Sir Ian Botham’s latest charity walk.
Cricketing legend Beefy will be walking the Welsh Coastal Path in aid of the NSPCC next month.
And stepping out with him will be Trade Centre Wales chairman Mark Bailey.
Mr Bailey said: “We have decided to take part and sponsor day two of Beefy’s Big Welsh walk because the NSPCC is a charity close to my heart.
“When I first heard about the event and found out that it would be taking place right on my doorstep it seemed obvious to me that Trade Centre Wales should get involved.
“So, on day two, there will be around 10 staff taking part along with their friends and family. Myself and my wife, Rhiannon, will be walking on all three days.”
Beefy will start his walk in Burry Port on Tuesday, August 6, and finish in Cardiff Bay two days later.
We are sponsoring the second day, Wednesday, August 7, which will start in Caswell Bay and finish at the cities National Waterfront Museum.
Day three, which takes in Swanbridge to Cardiff Bay, is sponsored by Admiral Insurance.
Mr Bailey said: “I would encourage other local businesses in South Wales to get involved in Beefy’s Big Welsh Walk because the NSPCC is such a worthwhile charity.
“All the money raised from this event will stay in Wales, and it’s rewarding to know that we’ll be helping to make a real difference to the lives of local children who have been abused.”
Beefys Big Welsh Walk will be the first event to take place in support of The NSPCC Wales Appeal.
This aims to raise 3 million over three years to provide support and help to the most vulnerable children and young people across Wales.
A charity spokeswoman said: “The NSPCC provides direct services to children and young people across Wales who have experienced abuse or neglect.
“Alongside these direct services, the charity is also there for all children through ChildLine, the 24 hour online and telephone helpline.
“It also operates a 24 hour helpline for adults who have concerns about the welfare of a child”
“Preventing abuse is key to the charity which is why the NSPCC now delivers the ChildLine Schools Service in primary schools throughout Wales.
“This new service helps 9 -11 year olds understand what abuse is, how to protect themselves and how to seek help if needed.”
To get involved in the walk, go to www.nspcc.org.uk/beefy, call 0203 188 3658 or email firstname.lastname@example.org. Walkers will receive a fundraising pack and regular email updates from Sir Ian Botham and his team.