The Trade Centre Wales has partnered with Championship football club, Swansea City to become the club’s ‘Official Car Supermarket’ sponsor. The sponsorship will see Trade Centre Wales take over the East Stand at the club’s home ground, The Liberty Stadium.

The Liberty Stadium has been the club’s home ground since 2005 welcoming over 20,000 fans through the turnstiles at every league game since the beginning of the new season.

Trade Centre Wales will be joining other established stand sponsors in the stadium, including Swansea University (West), Visit Wales (North) and The Energy Checking Company (South).

Exciting new beginnings

Mark Davies, Global Head of Partnerships and Sales at Swansea City FC, said: “I am delighted to once again welcome Mark and Trade Centre Wales to what will be a memorable season for the Swans. As we move towards duel partnerships between club and stadium, we will look forward to seeing Trade Centre Wales positioned as the East Stand hero.

“With such a strong reputation as one of Wales’ most successful car dealers, it was a natural fit.”

A big opportunity close to home

Mark Bailey Chairman of The Trade Centre Wales, said: “For us at The Trade Centre Wales, this is much more than a sponsorship deal – it’s a partnership. There are many loyal Swansea City fans among our staff and customers so it’s a real honour and privilege to have secured this opportunity.

“As Wales’ largest used car sales company, we’re excited to align ourselves with a business of this scale and look forward to watching the team compete in the upcoming season.”