South Wales’ leading used car retailer Trade Centre Wales is well on track to reach its target of raising £30,000 across the month of September for the NSPCC and Childline. For each of the first thousand cars it sells this month, Trade Centre Wales is donating £30. Once complete, this latest fundraising initiative will take the total amount the company has helped raise for the NSPCC over the past 8 years to over £350,000.


The September fundraiser is supported by a specially created campaign of radio commercials featuring Childline founder Dame Esther Rantzen. These are being aired on every commercial radio station in south Wales.


Trade Centre Wales target of £30,000 is the amount it costs Childline to run its service for the whole of the UK for a day. An average of 3,456 children contact Childline every day for free confidential help. As well as its telephone helpline Childline, which is now run by the NSPCC, also engages with young people via its website and confidential online chatroom.


Patrick Weaver, Associate Head of Philanthropy at the NSPCC said: We are so grateful to Trade Centre Wales for initiating this fantastic new campaign for Childline. The more people and companies who commit to raising £30,000 to fund Childline each day will ensure we are there for every child who needs to contact Childline for help. Trade Centre Wales have been friends of NSPCC for a number of years and share the same belief, that every child has the right to be happy and safe. Working with their staff and customers helps spread the word that everyone has a role to play in keeping children safe”.


Trade Centre Wales’ CEO, Andy Coulthurst said: “Trade Centre Wales’ support for the NSPCC continues and we are extremely proud of our close ties with this amazing charity. With our focus this year on Childline, we know that the £30,000 we’re about to raise will make a real difference to the lives of thousands of young people that contact the service every day. By funding their UK operation for one day, we’re also helping to highlight the ongoing need to keep Childline foremost in peoples minds. As a family focused business, Trade Centre Wales is already planning our next NSPCC fundraiser”.