The radio commercials made for Trade Centre Wales were named as the best UK adverts winning the ‘Commercial Radio Station Creative’ award category.
The adverts which play out on all local stations in South Wales, featuring comedy character ‘Trevor’, beat of competition from hundreds of entries from radio stations across the UK.
Andy Griffiths, who is Swansea Bay Radio’s Marketing Director and producer of the commercials said: “These awards are radio’s
equivalent of the Oscars and we’re proud to bring the award home to Wales.

It’s now time to reveal the identity of the voice
behind Trevor as Welsh Entertainer Mike Doyle, who does all the voices on the ads.” Trade Centre Wales’ Marketing Director, Steve Richards said: “In a very competitive business we needed to stand out from the crowd. Trevor has been phenomenally successful in doing this. Customers come in to Trade Centre Wales quoting catch phrases from the commercials and asking for his autograph”.

From left to right: Mike Doyle, Mark Bailey (Trade Centre Wales), Andy Griffiths (Swansea Bay Radio) and Virgin Radio presenter ‘JK’ who presented the award.

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